AI Insights · Timothy · July 2025
Top Casual Games on iOS in New Zealand - Q2 2025
Explore the performance of the top five casual games on iOS in New Zealand during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the casual gaming scene in New Zealand saw significant activity on the iOS platform, with data provided by Sensor Tower offering insights into the performance of the top five games.
Royal Kingdom from Dream Games exhibited a remarkable increase in weekly revenue, starting at around $830 and climbing to approximately $10.9K by the end of June. Downloads spiked mid-April with a peak of 6.2K, while active users grew steadily from 693 to over 15.6K.
Township by Playrix maintained a relatively stable revenue throughout the quarter, peaking at about $20.3K in late June. Downloads experienced a decline, starting from 2.5K and settling around 2.1K by the end of the quarter. Active users remained consistent, fluctuating slightly between 14.6K and 15.8K.
Offline Games - No Wifi Games from Moreno Maio showed modest revenue, averaging around $110 weekly. Downloads showed variability, with a notable increase in late June reaching 2.3K. Active users decreased initially but rebounded to over 33.3K by the quarter's end.
Subway Surfers by Sybo Games displayed consistent revenue, averaging around $180 weekly. Downloads started at 1.5K and ended at 2.3K, while active users increased from 17.6K to over 30.6K, showing strong user engagement.
Finally, 8 Ball Pool™ by Miniclip.com experienced steady revenue, peaking at $4.2K mid-June. Downloads remained stable, hovering around 1.4K, and active users fluctuated, ending at 2.2K.
For more detailed insights and data, visit Sensor Tower's website.